Marketing Study - Subject Company: Xpreshunzz

Jun 21st, 2015
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“Xpreshunzz” is a gift shop in the ground floor of Udyog Bhavan Patna, Bihar. We sell all types gifts items like different types of soft toys, cards for all occasions, showcase pieces, wall-hangings, photo-frames, wind chimes, diaries, toys, flowers (artificial and fresh).

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Market Segmentation | Bases for Market SegmentationPosted onMarch 16, 2009byadminMarket SegmentationMarket segmentation can be defined as the process ofdividing a market into different homogeneous groups of consumers.Market consists of buyers and buyers vary from each other in different ways. Variation depends upon different factors like wants, resources, buying attitude, locations, and buying practices. Bysegmentation, large heterogeneous markets are divided into smaller segments that can be managed more efficiently and effectively with products and services that match to their unique needs. So,market segmentation is beneficial for the companies serving larger markets.Criteria for selecting Market SegmentsMeasurableA segment should be measurable. It means you should be able to tell how many potential customers and how many businesses are out there in the segment.AccessibleA segment should be accessible through channels of communication and distribution like: sales force, transportation, distributors, telecom, or internet.DurableSegment should not have frequent changes attribute in it.SubstantialMake sure that size of your segment is large enough

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