Define Marketing. Difference between Marketing and Sales.

Jun 21st, 2015
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The aim of marketing should be to understand and satisfy the consumer’s actual need to optimum. More to be discussed in this research paper so grab your note

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Unit 1Intro: Marketing is the process of performing market research, selling products and/or services tocustomers and promoting them via advertising to further enhance sales.[1] It generates the strategy thatunderlies sales techniques, business communication, and business developments.[2] It is an integratedprocess through which companies build strong customer relationships and create value for theircustomers and for themselves.[2]Marketing management definitionWhat is Marketing? The term marketing has changed and evolved over aperiod of time, today marketing is based around providing continual benefits to the customer,these benefits will be provided and a transactional exchange will take place.The Chartered Institute of Marketing define marketing as 'The management process responsiblefor identifying , anticipating and satisfying customer requirements profitably'If we look at this definition in more detail Marketing is a management responsibility and shouldnot be solely left to junior members of staff. Marketing requires co-ordination, planning,implementation of campaigns and a competent manager(s) with the appropriate skills to ensuresuccess.Marketing objectives, goals and targets have to be monitored and met, competitor strategiesanalysed, anticipated and exceeded. Through effective use of market and marketing research anorganisation should be able to identify the needs and wants of the customer and try to deliversbenefits that will enhance or add to th

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