Earlier approaches on Marketing

Jun 21st, 2015
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The marketing orientation evolved from earlier orientations namely the production orientation, the product orientation and the selling orientation. Check this report fo more details

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MarketingWhat is Marketing?Marketing an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.The concept emphasizes creating and maintaining long-term relationships with customers and supplies.UtilityThe want-satisfying power of a good or service.Types of Utility:a. Form - conversion of raw material and components into finished goods and servicesb. Time availability of goods and services when consumers want themc. Place

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