Electronic Marketing

Jun 21st, 2015
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Many marketers are interested in marketing via the Web and this section describes three sites of great value and interest to both student and tutor.

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types of marketBefore delving too deep into the study of marketing, it is worth pausing to consider the different types of market that exist.Markets can be analysed via the product itself, or end-consumer, or both. The most common distinction is between consumer and industrial markets.Consumer MarketsConsumer markets are the markets for products and services bought by individuals for their own or family use. Goods bought in consumer markets can be categorised in several ways: Fast-moving consumer goods (FMCG's) These are high volume, low unit value, fast repurchase Examples include: Ready meals; Baked Beans; Newspapers Consumer durables These have low volume but high unit value. Consumer durables are often further divided into: White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves) Brown goods (e.g. DVD players; games consoles; personal computers) Soft goods Soft goods are similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle Examples include clothes, shoes Services (e.g. hairdressing, dentists, childcare)Industrial MarketsIndustrial markets involve the sale of goods between businesses. These are goods that are not aimed directly at consumers. Industrial markets include Selling finished goods Examples include office furniture, computer systems Selling raw materials or components Examples include steel, coal, gas, timber Se

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