Marketing Terms

Jun 21st, 2015
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Defining marketing terms. Its kind and strategies

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PROMOTIONPromotion is the final element in Marketing Mix. In consumer-oriented market the producer must know what is required by the consumers and to make the consumers know from where, when, how and at what price, the products would be available.Acc. to American Marketing Association, Promotion is the personal or impersonal process of assisting and/or persuading a prospective customer to buy a product or service or to act favorable upon an idea that has commercial significance to the sellerPROMOTIONAL MIXThe purpose of promotion mix is to reach the desired consumers and persuade the

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