Marketing of Volvo Car Corporation

Jun 21st, 2015
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The traditional marketing literature generally sees the adoption of business orientation either from a static, cross-sectional viewpoint or as a one-way evolutionary or catastrophic process from production to sales to marketing. An examination of the changes in business orientation in the Volvo Car Corporation suggests that the pattern has been rather more cyclical than linear

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IntroductionPrice is a fundamental element in determining profits, and thus conditions the evolution of a company. As crazy as it seems, many entrepreneurs work for years to release a new product and then fix it a price in a few hours during a meeting. Obviously, decisions regarding price shouldnt be the last decisions you make, since a products price can be a vital factor in its reception by clients. For example, it can affect how much you will sell, how much cash flow the company will have or the decision of competitors to enter or not the market. A common mistake by new entrepreneurs is the important devaluation of their products because they are afraid of losing sales. However, a low price can affect the credibility of a product, and is not always a judicious pricing strategy. Another common mistake is to decide the price only on the costs of production. The principal criteria should instead be the perceived value from the customers. This essay paper attempt to explain importance of Pricing strategy , factors that are to be considered whe setting a price and lastly methods of pricing a product or service.Pricing PolicyBusiness Dictionary.com define Pricing policy as the policy by which a company determine the wholesale and retail prices of its product or ServicesWhat is PricePrice is the amount of money charged for a product or service, the sum of the value that customers exchange for the benefit of having or using a product. The price is the only element

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