Marketing Management of a toothpaste company

Jun 21st, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Note that Colgate being a very old player in the industry does not try to market itself as a toothpaste brand as it is already perceived as one. Also, Colgate has been traditionally thought to be value for money.

Word Count: 1160
Showing Page: 1/14
UNIT IDefinition of International Marketing: The marketing of goods and services across national bordersorMarketing in an internationally competitive environment, no matter whether the market is home or foreign.OrThe marketing operations of an organization that sells and/or produces within a given country when:a. that organization is part of, or associated with, an enterprise which also operates in other countries; andb. there is some degree of influence on or control of the organizations, marketing activities from outside the country in which it sells and/or produces.Different Orientations of International MarketingThere are 4 different types of orientations or dimensions of International Marketing known as EPRG framework;Ethnocentrism (home country orientation)Polycentrism (host country orientation)Regiocentrism (regional orientism)Geocentrism (world orientation)a. Ethnocentric Orientation: In the ethnocentric operations are viewed as secondary to domestic operations and primarily as a means of disposing of surplus domestic production. Plans for overseas markets are developed in the home office, utilizing policies and procedures identical to those employed in the domestic market. Overseas marketing is most commonly administered by an export department or international division, and the marketing personnel by an export department or international division. The ethnocentric position appears to be appropriate for a small company jus

Review from student

Studypool Student
" Outstanding Job!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors