Marketing Report on Billabong International

Jun 21st, 2015
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Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs.

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The Marketing PlanIn order to create a Marketing Plan, the entrepreneur, must first complete the Industry Analysis. Since the Industry Analysis, will provide the necessary knowledge of the environment, in order to know what can distress the marketing strategy decision-making. The entrepreneur should start by documenting the existing strategy of the companys primary competitors. In order to formulate the market positioning strategy, entrepreneurs should consider Product or Service Strategies, Pricing Strategies, Distribution Strategies, Promotion Strategies, and the Strengths and Weak

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