Nature of Marketing and its process

Jun 21st, 2015
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The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.

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MarketingA bazaar (from Persian (bzr), meaning "market"; from Middle Persian (bah-chr), meaning "place of prices") is a permanent enclosed merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. (A souq, by contrast, is an open-air marketplace or commercial quarter.) The term is sometimes also used to refer to the "network of merchants, bankers and craftsmen" who work that area.[2] Although the current meaning of the word is believed to have originated in Persia, its use has spread and now has been accepted into the vernacular in countries around the world.[3] The rise of large bazaars and stock trading centers in the Muslim World allowed the creation of new capitals and eventually new empires. New and wealthy cities such as Isfahan, Golconda, Samarkand, Cairo, Baghdad, and Timbuktu were founded along trade routes and bazaars.[4] Its name in other languages includes Arabic and Urdu: , Albanian, Bosnian and Turkish: pazar, Bengali: , Bulgarian and Macedonian: ,Cypriot Greek: pantopoula,[5] Greek:

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