Successful Niche Marketing

Jun 21st, 2015
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Most marketing strategies are geared to ensuring you beat your competitors. But you don't usually expect to eliminate competition entirely,right?

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COMSuccessful Niche Marketing-by Gerry Blackwell Most marketing strategies are geared to ensuring you beat your competitors. But you don't usually expect to eliminate competition entirely.That's what broadband DSL provider New Edge Networks has apparently done with its unique small-market approach - although the company has had to revise its strategies in recent months, like everyone else, and diversify to adapt to tough market conditions.Based in Vancouver WA, New Edge started by offering DSL access services in small cities and towns and semi-rural areas across the U.S., mainly to business customers. It's co-located in just under 600 telco central offices (COs) in 350 cities and towns in 29 states. The footprint takes in a population of about 30.6 million.Most of the focus is on small cities. Nearly half of New Edge's markets have a population of less than 50,000, many of the

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