Marketing Profile: Westside

Jun 21st, 2015
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Established in 1998, Trent operates Westside, one of India's largest and fastest growing chains of retail stores. The founder of Westside, The Tata Group, is one of India's oldest, largest and most respected business conglomerates and was founded by Jamsetji Tata in the mid 19th century.

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COMExecutive SummaryEstablished in 1998, Trent operates Westside, one of India's largest and fastest growing chains of retail stores. The founder of Westside, The Tata Group, is one of India's oldest, largest and most respected business conglomerates and was founded by Jamsetji Tata in the mid 19th century. The Tata Group comprises 96 operating companies in seven business sectors - Information systems and communications, Engineering, Automotive, Materials, Services, Energy, Consumer products, Chemicals, with revenues $21.9 billion (Rs 967,229 million) in 2005-06, the equivalent of about 2.8 per cent of the country's GDP, and a market capitalization of $46.9 billion.The company, Trent limited, has a turnover of Rs. 246.1 crore in FY 2004-2005 and currently operates 23 stores in the major metros and mini metros of India.Promising high-quality, the latest styles, an international shopping experience and value for money, Westside has created a loyal following with its own brand of merchandise. Westside stands out from the competition for a variety of reasons. One is that a majority of the brands the chain stocks and sells are its own, unlike retailers who store multiple labels.

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