Marketing Strategy of Nestle

Jun 21st, 2015
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AFTER detergents, it could well be the turn of chocolates. Nestle has slashed prices of KitKat by up to Rs 2, bringing the brand on a par with the chocolate industry benchmark price points of Rs 5 and Rs 10.

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SellingMarketing1 Emphasis is on the product2 Company Manufactures the product first3 Management is sales volume oriented4 Planning is short-run-oriented in terms of todays products and markets5 Stresses needs of seller6 Views business as a good producing process7 Emphasis on staying with existing technology and reducing costs8 Different departments work as in a highly separate water tight compartments9 Cost determines Price10 Selling views customer as a last link in business1 Emphasis on consumer needs wants2 Company first determines customers needs and wants and then

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