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Management 3800Group 6Sean PolitteOlivia PollardTaylor RothgebMegan TyrieTim WilsonMay 20, 2008Table of ContentsIntroduction3Current Situation3Company Overview3 Corporate Governance5Financial Position6Core Competencies7Research & Development7Acquisitions, Mergers & Expansion9Organization Location10PEST11Political11Economic13Social14Technological15SWOT Analysis16Strengths16Weaknesses17Opportunities18Threats19Capitalizing on Tata Motors Success20Conclusion21Works cited22appendix A, B, C, D, E24IntroductionEstablished under the parent company, Tata Group, in 1945, Tata Motors Limited has become Indias largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become Indias largest automobile company but also Indias largest commercial vehicle manufacturer; the worlds top five manufactures of medium and heavy trucks and the worlds second largest medium and heavy bus manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata Motors now ranks second in Indias passenger vehicle market. Tata has enjoyed the prestige of having developed Tata Ace, Indias first indigenous light commercial vehicle;

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