BIG C IN VIETNAM

Jun 22nd, 2015
Studypool Tutor
University of Georgia
Course: general
Price: $25 USD

Tutor description

This case story deals with retail distribution evolution in Vietnam, on a comparative basis, with other neighbouring countries, like Indonesia, Malaysia and Thailand.

Word Count: 12359
Showing Page: 1/32
SUBMISSION FOR THE INTERNATIONAL CONFERENCE:NEW MARKETING PARADIGMS IN EMERGING ECONOMIESJanuary 13-14, 2005INDIAN INSTITUTE OF MANAGEMENT AHMEDABADBIG C IN VIETNAM,Retail challenges at corporate and country levelDr. BUI Thi Lan Huong, CFVG, Hochiminh city, VietnamProf. Jean-Paul LEMAIRE, ESCP-EAP, European School of Management, Paris, London, Berlin, Madrid, TorinoAbstract:This case story deals with retail distribution evolution in Vietnam, on a comparative basis, with other neighbouring countries, like Indonesia, Malaysia and Thailand. This example focuses on the choices to be made by a foreign retailer established there as a pioneer after the Asian crisis. The issues are manifold, encompassing environmental changes impact, both in a sectors and in a countrys perspective. It tends to identify the converging as well as the diverging features of the retailing sector in diverse emerging Asian countries which are positioned at diverse stages of maturity but in the same geographic area. It, also, emphasizes on the sectors dynamics and on the impact of the regional crisis during the late 90s. At last, it opens the debate on anticipation for the involved actors and groups of actors: corporations, customers as local authorities.The theoretical background of this case lies in the relationship to establish between company incentives to develop operations abroad (here, in retailing) and countries policies to attract, more or less se

Review from student

Studypool Student
" Outstanding Job!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors