Business Administration

Feb 3rd, 2012
Studypool Tutor
University of Phoenix
Course: Business and Management
Price: $10 USD

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This course is the capstone course in a regular BBA program. After finishing functional management courses such as marketing management, financial management, human resource management, etc. with which to learn to become a competent functional manager, students will study this course to learn how to integrate these functional courses and make business decisions that view the company as a whole.

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305010001|ETP | |Business Policy | |Spring Semester, 2009 | |3 credit hours | | | |Wednesday 2:10-5:10pm |Professor Yegmin ChangDepartment of Business AdministrationOffice: 1012 Comm BldgPhone: x-81012Email: ymchang@nccu.edu.twCOURSE DESCRIPTION: This course is the capstone course in a regular BBA program. After finishing functional management courses such as marketing management, financial management, human resource management, etc. with which to learn to become a competent functional manager, students will study this course to learn how to integrate these functional courses and make business decisions that view the company as a whole. In other words, students learn to analyze business problems or issues confronting the total enterprise, not just interpret them as personnel, money, product, or production problems. The total enterprise perspective is the strategy perspective and making strategic decision from the-company-as-a-whole point of view is the job of general managers. Therefore, this course is designed to train students to analyze business situations from the point of view of the practicing general manager. General managers have responsibility for making strategic decisions that insure the long-term prosperity of the entire company or a majordivision. The key tasks of the general manager, the content of general management, include the determination of purpose and direction of the company or division, the detection of environmental change, the identif

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