Case Study: Apollo Group Inc

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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Apollo Group, Inc., was found in 1973 by John G. Sperling, PhD., in response to a need for a then neglected market of working adults, who were seeking higher education. Dr. Sperling, believed that rather than catering to the traditional student population age 18-22, he would create the University of Phoenix be run as a for profit university to afford,

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Case Study Analysis Report - Webster University - BUSN 6070Instructor: Jonnie GreenStudent: Jacquline Wicks-CallahanTitle of Case: The Apollo Group, Inc. [University of Phoenix]Case: Andrew: Case #7-1, Assignment # 1Purpose: The purpose of this case study is to understand the University of Phoenix's philosophy and business model to develop targeted plans to address identified issues.IntroductionApollo Group, Inc., was found in 1973 by John G. Sperling, PhD., in response to a need for a then neglected market of working adults, who were seeking higher education. Dr. Sperling, believed that rather than catering to the traditional student population age 18-22, he would create the University of Phoenix be run as a for profit university to afford, non-traditional students average age 35 an opportunity to pursue an undergraduate or graduate degree. His radical ideas have not gone unchallenged; his university has been branded a "diploma mill" sparking controversy since inception and an overwhelming resistance from other educational establishments as a high caliber university.Problem IdentificationUniversity of Phoenix is delivering education of such low quality their stu

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