Global Marketing

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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There are a multitude of companies that operate across the globe and practice business in many different countries. Google is one of the most widely known and utilized internet companies within the United States. Due to the different economic, political, and social views of each country across the world, marketing and business practices must be able to be flexible while still playing to the consumers to ensure success within the different markets.

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Global MarketingShannon M. UrbanMarketing 421April 2, 2013Louis ChavezGlobal MarketingThere are a multitude of companies that operate across the globe and practice business in many different countries. Google is one of the most widely known and utilized internet companies within the United States. Due to the different economic, political, and social views of each country across the world, marketing and business practices must be able to be flexible while still playing to the consumers to ensure success within the different markets. Google Inc. was founded in 1998 by two friends that met at Stanford University named Larry Page and Sergey Brin ("Google", 2013). In the course of 15 years, Google has grown into an international conglomerate operating in nearly every single country and region around the world. Any company that is capable of operating and practicing business on a globa

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