University of Phoenix MKT421: Defining Marketing

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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To this researcher marketing is about people and products or services. Marketing involves finding and fulfilling a need for people with those products and services. Once the need is met, marketing has to find ways to keep customers' interest while bringing in more customers.

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Define Marketing Defining MarketingLaura GabbardUniversity of PhoenixMKT 421 MarketingMike BalliffDecember 10, 2007Defining MarketingTo this researcher marketing is about people and products or services. Marketing involves finding and fulfilling a need for people with those products and services. Once the need is met, marketing has to find ways to keep customers' interest while bringing in more customers. This definition is not far off the mark according to Kotler and Keller, "Marketing deals with identifying and meeting human and social needs?..meeting needs profitably," (2006, p 5).One example of this in the business world is eBay, which saw the need people had for finding items they wanted. From this need, eBay created a hugely successful online auction site, (Kotler & Keller, 2006).According to the American Marketing Association's website, the definition of marke

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