University of Phoenix MGT330: Strategic Planning

Feb 3rd, 2012
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University of Phoenix
Course: Business and Management
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In the article, Strategy from the Porch, the author illustrates an interesting approach to the planning process. "Planning involves setting goals and identifying the courses of action for achieving those goals. It therefore also requires identifying opportunities and threats, and balancing these with the strengths and weaknesses of the enterprise"

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Strategic PlanningIn the article, Strategy from the Porch, the author illustrates an interesting approach to the planning process. "Planning involves setting goals and identifying the courses of action for achieving those goals. It therefore also requires identifying opportunities and threats, and balancing these with the strengths and weaknesses of the enterprise" (Dessler, 2001,p.52). As the first key function of what managers do, planning is critical to the success of the organization. In the article, strategic planning is compared to the process of checking the weather. Conventionally,

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