University of Phoenix: Classic Airlines Problems and Solutions

Feb 3rd, 2012
Studypool Tutor
University of Phoenix
Course: Business and Management
Price: $10 USD

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Classic Airlines is the fifth largest airliner in the world and commands more than 375 jets. In 25 years of business, Classic Airlines has more than 2300 flights daily and serves 240 cities. Since the beginning, Classic Airlines has always been profitable, but since 2005 the Classic Rewards program has sharply declined by 19%.

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Classic Airlines is the fifth largest airliner in the world and commands more than 375 jets. In 25 years of business, Classic Airlines has more than 2300 flights daily and serves 240 cities. Since the beginning, Classic Airlines has always been profitable, but since 2005 the Classic Rewards program has sharply declined by 19%. To make matters worst, consumer confidence appears to be vanishing and remaining Classic Rewards members on flights is also dropped by 21%. With all the decreases in flights, Classic's business has also taken a hit. With the decrease in business, Wall Street, the media and public perception of Classic Airlines financial security is in doubt. The reason for the doubt is Classic's Rewards program, flights and profits have decline since 2005 and loyal customers have lost faith in the firm. Classic Airlines must identify issues and opportunities to rebound to earlier

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