MGT448 Week Four Case Study

Mar 30th, 2015
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Select one of the following cases from the International Business Textbook: o “Nike: The Sweatshop Debate” at the end of Part 2 o “Google in China” at the end of Chapter 4 o “Boeing versus Airbus: Two Decades of Trade Disputes” at the end of Part 3 (Video is not required to complete this case.) o “The Russian Ruble Crisis and Its Aftermath” at the end of Part 4 o “Molex” at the end of Part 6 o “Merrill Lynch in Japan” at the end of Part 6 · Write a 500- to 750-word paper in which you address the following topics: o Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study. o Determine the various roles that host governments played in this particular global business operation. o Summarize the strategic and operational challenges facing global managers illustrated in your selected case.

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MGT448 Week Four Case StudyNameClassDateProfessorMGT448 Week Four Case Study Merrill Lynch is a financial management giant that is a subsidiary of the Bank of America as well as the world largest and most powerful brokerage firm. Merrill Lynch was launched in 1914 and continues to thrive even in a weakened economy. The company's large brokerage network has been its greatest strength and their ability to underwrite securities. As the world's largest underwriter of debt and equity they have been able to dominate the global market but despite their success faced great difficulty in entering the Japanese market and finding success. When Merrill Lynch originally entered the Japanese market in the 1980's where they faced cultural, legal, and ethical challenges that eventually led to the company withdrawing from the Japanese financial market. Merrill Lynch has had great success in global markets, such as Canada and England, but when entering the Japanese private client investment market they were faced with a market that was monopolized by four Japanese financial giants. Merrill Lynch was faced with strict regulations which limited the services they were able to provide their Japanese clients and limited the company's ability to sell American stocks and bonds in Japan (Bremner, 2001). The company also faced ethical issues when trying to train their Japanese employees to focus less on the bottom line and more on ensuring the client received a wise

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