BUS 620 WEEK 1 ASSIGNMENT ( The Exchange Relationship )

Mar 30th, 2015
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Marketing PlanBUS620: Managerial MarketingIntroduction According to our text, "the market consists of individuals and organizations that are interested and willing to buy a particular product to obtain benefits that will satisfy a specific need or want, and who have the resources such as the time or money to engage in such transactions (Mullins et. Al , 2008)".A company might have an easy market to where there market plan does not have to be that in depth to sell their items easily. Companies that have a hard product to sell must come up with a good marketing plan, SWOT analysis and good advertising to be a successful companyMarketing Plan The first steps in a marketing plan know what your vision or goal is going to be. In a hard market of selling funeral packages you would have to try to set out on a vision of knowing your product is not one people want but have to have and want to go as smoothly as possible during the process.SWOT analysis Another step that can help set objectives is to perform an S.W.O.T. analysis, where you identify the strengths, weaknesses, opportunities, and threats facing your business. By conducting such an analysis, you should identify the key insights and strategic plans that will drive your business over the next one-to-five years(Dahl 2010) The strengths a company could have in the funeral home business is striving to be the most organized business that will help you in the most saddest time . The th

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