BUS 620 WEEK 1 DQ 2 ( Market Orientation )

Mar 30th, 2015
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Compare and contrast the advantages and drawbacks of having a marketing orientation in an organization. Make sure to include an example in your discussion. Respond to at least two of your fellow students' postings.Response 1A market orientation or oriented organization is solely focused on customer value. This organization focuses on understanding the customer, understanding the customer's needs and behaviors and matching this to the service and performance that is being delivered by the organization ( Rangkuti, 2007). This organization also focuses on how to deliver superior customer value

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