BUS 620 WEEK 3 DQ 1 ( Market Segmentation )

Mar 30th, 2015
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There are three effective strategies for segmenting the population: demographic, psychographic, and geographic. Discuss the characteristics of each segmentation strategy; synthesize the characteristics and assess how an organization determines which one (or more) of the strategies to implement. Respond to at least two of your fellow students' postings.Response 1Three effective strategies for segmenting the population are demographics, psychographic, and geographic. In demographic, the marketer focuses on the individual's age, sex, income, race, ethnic background and life style (Mullins, Walk

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