BUS 620 WEEK 2 DQ 1 ( Consumer Decision Process )

Mar 30th, 2015
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Consider the consumer decision process: (1) Problem identification; (2) Information search; (3) Evaluation of alternatives; (4) Purchase, (5) Post-purchase evaluation. Have you bought toothpaste lately? Is this how you did it? For your discussion, identify one item or service where all steps are likely to be followed carefully. Identify one where this is not the case. Analyze the following scenarios:What are the implications of these differences for marketers?For consumer behavior?For the marketing mix?Why do different people buy different things?Respond to at least two of your fellow

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