BUS 620 WEEK 5 DQ 2 ( Market PioneerFollower )

Mar 30th, 2015
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Identify the characteristics of a market pioneer and a follower. Assess the strengths and limitations of each. Give an example of a market pioneer and a follower in the market place today. Respond to at least two of your fellow students postings.Response 1Pioneers has the opportunity to develop a product offering with attributes most important so the largest segment of customers or to promote the importance of attributes that favors its brand. (Mullins & Walker, 2010). Pioneers create products and introduce them into the market. The advantage of Pioneers creating the new

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