BUS 620 WEEK 4 DQ 1 ( New Products )

Mar 30th, 2015
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Review the process for development of new products. Analyze why most new products fail. Respond to at least two of your fellow students postings.Response 1The process for new products must be able to attract customers for sales growth while being developed and manufactured with an eye on cost for financial margin. First is the attributes/service that product can provide, how the product is packaged, as well as branding, services related to the product, warranties, etc.(Mullins, Walker, 2010). Each product has features and benefits. Consumers focus more on the benefits verses the featur

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