BUS 620 WEEK 4 DQ 2 ( Pricing Methods )

Mar 30th, 2015
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Assess the role pricing plays in bringing new products to market. Determine the best pricing strategy and be prepared to defend your response. Response to at least two of your fellow students postings.Response 1Mullins tells us that the strategic pricing objective should reflect what the firm hopes to accomplish with the product in its target market (Mullins 304). The methods for strategic pricing fall into three categories: cost-oriented pricing, customer-oriented pricing, or competition-oriented pricing. Cost-oriented pricing is based on the expected sales of the prod

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