BUS 620 WEEK 4 ASSIGNMENT ( Promotion )

Mar 30th, 2015
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AdvertisingBUS:620 Managerial Marketing Companies must work harder to ensure that their marketing has the greatest impact possible. (Mullins, J & Walker, O. (2010). Increasing competition makes it difficult for a mass marketing strategy to succeed. Customers are becoming more diversified and firms are constantly differentiating their products relative to competitors.( Mullins, J & Walker, O. (2010). To make sure an ad or advertising is successful a company has to make sure they are communicating the products benefits, differentiating the product from the competitors' products, the correct market segmentation, Correct Market Segmentation, and avoid negative emotions to the product(Mullins, J & Walker, O. (2010).Communicating the products benefits In general, marketers tend to turn to advertising to inform consumers about a new product. Advertising is relatively cheap, the information that is communicated to consumers is under control, and it can reach a mass audience (Houssi 2004)Advertising is not the most effective tool for consumer learning of really new products, at least not when it is used in its traditional way of communicating product attributes and benefits (Houssi 2004). In a local TV commercial I saw from Hardees they have an extremely attractive blonde female on the commercial eating a jalapeo big burger. The girl is wearing a tight outfit that is very revealing. In the commercial it is stated that the product is extremely huge and

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