BUS 620 WEEK 4 ASSIGNMENT ( Promotion )

Mar 30th, 2015
Studypool Tutor
Ashford University
Price: $15 USD

Tutor description

Word Count: 833
Showing Page: 1/5
AdvertisingBUS:620 Managerial Marketing Companies must work harder to ensure that their marketing has the greatest impact possible. (Mullins, J & Walker, O. (2010). Increasing competition makes it difficult for a mass marketing strategy to succeed. Customers are becoming more diversified and firms are constantly differentiating their products relative to competitors.( Mullins, J & Walker, O. (2010). To make sure an ad or advertising is successful a company has to make sure they are communicating the products benefits, differentiating the product from the competitors' products, the correct market segmentation, Correct Market Segmentation, and avoid negative emotions to the product(Mullins, J & Walker, O. (2010).Communicating the products benefits In general, marketers tend to turn to advertising to inform consumers about a new product. Advertising is relatively cheap, the information that is communicated to consumers is under control, and it can reach a mass audience (Houssi 2004)Advertising is not the most effective tool for consumer learning of really new products, at least not when it is used in its traditional way of communicating product attributes and benefits (Houssi 2004). In a local TV commercial I saw from Hardees they have an extremely attractive blonde female on the commercial eating a jalapeo big burger. The girl is wearing a tight outfit that is very revealing. In the commercial it is stated that the product is extremely huge and

Review from student

Studypool Student
" all I can say is wow very fast work, great work thanks "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1821 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors