BUS 620 WEEK 2 ASSIGNMENT ( Industry Forecasting )

Mar 30th, 2015
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MacroEnvironmentBUS 620: Managerial ManagementIntroductionThe Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis (Mullins, J. W., & Walker, Jr., O. C. 2010) In a Macro Environment the following need to be considered, Economic Trend, Political trend, Technological trends, legal trends, social and cultural trends and demographic trendsEconomic Trends In my current company we offer the product of serving the community with the best cardiology care that we possibly can I work for sixteen cardiologist that have a big patient database at this time but in looking a the analysis of five years I would have to consider the Economic Trends: The macro economic environment analysis will identify trends such as changes in personal disposable income, interest rates, inflation and unemployment rates Mullins, J. W., & Walker, Jr., O. C. 2010) In our current economic struggles I can already see the bad effects it is having on the company now and our company has not been able to employee as many people as it has in the past. The staff has been on a pay freeze so this might affect the quality of care because we can no longer employee as many employees. Another stress of the economy we have began to see and I think in the next five years it will just continue is that patients do not have enough money to pay for copays and deductibles so we see peop

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