NETW583 Exam

Mar 30th, 2015
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1. (TCO A) Explain why it is that sometimes the follower and not the first mover of a new technology is more successful in the market place. (Points : 40) 2. (TCO B) Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. It is superior to just using a spreadsheet to track auctions. He would like for his program to become the dominant design, but he also wants to earn a profit from all his hard work. What can Fred do to meet both of these objectives? (Points : 40) 3. (TCO C) What is it called when firms focus on current capabilities and do not develop new ones. Why does it happen? Provide some an example of this that is not in the book. What are the risks of this to the organization? (Points : 40) 4. (TCO D) Based on your reading of the case "Genzyme's Focus on Orphan Drugs," what do you think would be some of the barriers to entry into the biotechnology industry? (Points : 40) 5. (TCO E) When John Vegas conta

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1.(TCO A) Explain why it is that sometimes the follower and not the first mover of a new technology is more successful in the market place.(Points : 40)2.(TCO B) Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. It is superior to just using a spreadsheet to track auctions. He would like for his program to become the dominant design, but healso wants to earn a profit from all his hard work. What can Fred do to meet both of these objectives?(Points : 40)3.(TCO C) What is it called when firms focus on current capabilities and do not develop new ones. Why does it happen? Provide some an example of this that is not in the book. What are the risks of this to the organization?(Points : 40)4.(TCO D) Based on your reading of the case "Genzyme's Focus on Orphan Drugs," what do you think would be some of the barriers to entry into the biotechnology industry?(Points : 40)5.(TCO E) When John Vegas contacted Dr. House about developing a marketing plan for GERUSA, Dr. House learned the following facts. Mr. Vegas lived in Kentucky.

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