In his book, Blink, Malcolm Gladwell discusses the psychology of quick thinking and snap decisions. He explains how people’s subconscious biases impact how they think and behave. Gladwell introduces the idea of thin-slicing, which implies using little information about an individual to form an opinion about them. He then examines how socioeconomic and subconscious racial bias impact how people think about others and the language they use to define them. Finally, Gladwell concludes that people should always depend on their snap judgements.