How to Win at the Sport of Business
Mark Cuban
Contributed by Andrea Barraza
Chapter 1

Dreaming is an essential step to success. Passing close to massive buildings, beautiful homes, and fancy cars, an individual may wonder if he would one day get an opportunity to be in such a position. Cuban appreciates that his journey to business success started when he was admiring what other successful people owned. As he passed these buildings, there are questions that crossed his mind. He asked himself, who lives in the homes and how do they make their money? Cuban formed the habit of passing through these buildings, and he promised himself that one day he would one day live in such places and drive such fancy cars. He says, “Someday, I would tell myself, I would live in a house like that.” Out of this desire, Cuban buried his head into studying books about successful people. He was overwhelmed by the desire to read into the minds of rich people and retrieve what made them more successful than others.

From admiring the houses and cars that the wealthy people own, Cuban took the next course of action. He started studying books with a view of understanding the thinking of rich people. Cuban appreciate that admiring what other people own is not enough. There are certain actions that individuals must take for them to achieve their desires. At the back of his mind, Cuban longed for a moment when he would be running his own business. Just like many people, Cuba says that he did jobs that he never liked and jobs that never rewarded him, as he desired. In the long run, Cuban was not in a position to pay even his rent, and he decided to seek alternatives.

Most young people dream of working for the big corporations that provide hefty pay packages as well as favorable working conditions. When students graduate from colleges, they already have a picture of the organizations for which they would prefer to work. However, in most cases, the students realize that what they get is not what they hoped to get into the industry. Thus, most of them usually decide to go for further studies to enhance the quality or their curriculum vitae. The folly of these students is that is only through working for other organizations. Cuban notes that it is a critical mistake that most young people make since they fail to appreciate the importance of entrepreneurship and the economic opportunities that it opens for them. Cuban says, "For most recent college grads, you just spent the last four or so years paying tuition to get an education. Now that you have graduated, it’s your chance to get paid to learn." There comes a time when students must stop paying money for them to learn. It is time for them to start being paid to learn, a fact that is always difficult to come by in the economy.

When working for other organizations, most people usually forget about where they would want to be in the future. One of greatest marks of an aspiring entrepreneur is never to lose focus of the destination. There are instances where individuals engage themselves too much with the employment to such an extent that they lose focus of the destination. Cuban says that while he got an opportunity to work for other organizations, he never lost sight of the fact that he wanted to own a business. Thus, each day, he worked towards the achievement of his goal. Cuban says that "I tell myself that the people walking in the door know as little as I do, so if I just started doing what I told my boss I would do—read the manuals—I would be ahead of the curve. That’s what I did. Every night I would take home a different software manual, and I would read it." Through this approach, Cuban was in a position to learn while at the same time getting paid. At the back of his mind, he was determined to get the best knowledge from the company about the industry and this information would be useful in helping him to establish his own venture. He notes that the problem with most young peoples is that they fail to learn from their employers and this affects their growth. Cuban presents that he spent a lot of time reading a wide range of books.

It was not long before Cuban started having his own customer base. As other employees were still struggling to understand the ropes of the industry, he was already an expert, and most clients trusted his work. As Cuban starts to have a stream of customers, his revenue also receives a massive boost. While the software industry is highly competitive, Cuban received a significant increase in the number of clients who sought to have him install their software in their offices or homes. One of the most important features that made Cuban to have this number of clients is his commitment to providing services that met the market quality standards. Besides, he charged fair prices to his services, and that attracted many clients.

Just like most people who get into entrepreneurship, Cuban never imagines that his software business could take him to the heights of economic power. He indicates that his primary intention was to serve his client to the best of his ability and rewards quickly followed. Cuban also points out that financial management played an important role in determining his success in business. While peers at his level would elect to sample the beautiful and costly items, Cuban chose a simple life, avoiding extravagance in his consumption. There comes a time when Cuban had to make a choice to leave his formal employment and focus on growing his business. Venturing into an unknown and an unpredictable maybe a huge challenge even to the most experienced investors. Nonetheless, with appropriate strategies, Cuban says that the task is not insurmountable. The response was impressive. Some of his old customers said, "I made a lot of calls and got some decent responses. “We love you, Mark; we want to give you a chance.” “A lot of “Let’s stay in touch." "I got two real bites." With these kinds of excellent responses, Cuban was motivated to soldier ahead with confidence.


 Most students leave colleges, the only aspiration that they have is to be employed by the large corporations that would offer them decent payments. In the absence of these opportunities, most of them decide to go back to school and enhance their academic qualifications. However, Cuban says that the approach is not one that would bring the desired financial independence and stability. The initial step towards success in business is to dream. To dream is to have a mental picture of where an individual would want to be after a particular time. The beautiful things that people with money owned fascinated Cuban. The cars and beautiful houses that the rich people possessed motivated him to work towards attaining that level.

Cuban has indicted quite succinctly that dreams without actions are not useful. Individuals must wake up and take appropriate actions to attain their dreams. Cuban started by reading books about the wealthy people. Certainly, there are differences in the personality of people, which make some people rich and others poor. He was determined to understand the thinking of the rich. Throughout this section, Cuban has demonstrated that learning and reading are integral processes in the successful execution of entrepreneurial ideas. He was always reading and researching and that gave him the knowledge that was critical in his development in the sector.

One of the most important lessons that emerge from the section is the need for entrepreneurs to develop financial management as their businesses grow. Cuban says that there is a temptation among business persons to be extravagant in their spending when the businesses start growing. In the long run, business owners spend a lot of money, which they could have used to grow their businesses. Entrepreneurs must make prudent financial decisions when their businesses start developing.

Have study documents to share about How to Win at the Sport of Business? Upload them to earn free Studypool credits!