Shattered - Inside Hillary Clintons Doomed Campaign
Amie Parnes and Jonathan Allen
Contributed by Marshall Raine
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Chapter 7
Summary

Hillary almost lost the Iowa primary election to Sanders, who was by then gaining popularity at an alarming rate, and where the campaign was going into destruction mode (Allen and Parnes 96). At some point, she used her daughter, Chelsea, to attack Sanders, who was now becoming problematic to her. Chelsea claimed that Senator Sanders wanted to destroy Obama legacy, starting with Obamacare, CHIP program, Medicare and private insurance (Allen and Parnes 98). Hillary echoed the same message later in the campaign which gave Sanders a chance to stab her in the back. Sanders replied that as much as he admired Clinton’s daughter Chelsea, she did not read his plan. The Iowa caucus was a momentum against her organization. She responded to the threat of Sanders by expanding her campaign budget in Iowa. It meant using every organizer she had and reaching out to as many newly elected people as she could, to try and win the primary election. Eventually, though she won the Iowa primary, she did it by a minimal margin (Allen and Parnes 109).

Analysis

This chapter was purely written to show the beginning of Clinton’s failure. The campaign should have learned from the struggles they have been facing, and to probably change their strategies — but they did not. Mook’s analytics probably predicted that she would win by a large margin, but this turned out not to be the case. Unfortunately, Clinton focused more on analytics, which showed that she was simply reading and forgot that she was losing popularity due to the e-e-mail scandal. The false statement Chelsea made also affected her campaign, yet they did not seem to notice.

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