Shattered - Inside Hillary Clintons Doomed Campaign
Amie Parnes and Jonathan Allen
Contributed by Marshall Raine
Chapter 9

In the Nevada primary, Clinton was able to put up a good fight and eventually win. Losing Nevada could have been devastating to her and the campaign team (Allen and Parnes 130). Sanders only managed to gain ground by attacking her personally. She also thought that she had to replicate his strategy. So in one of her campaign rallies, she mentioned that Sanders had, at one time, called the president weak and a disappointment — and he did not see this coming. Although Sanders did not see himself as a committed supporter of Obama’s agenda, he was not his opponent, and which was why Clinton’s attack took him by surprise. While he may have responded by terming the attack as a “low blow” (Allen and Parnes 139), it still affected his approval among the African American community. Eventually, when the election was conducted, Clinton had led by a huge margin, winning with 53 per cent against Sanders’ 47 per cent (Allen and Parnes 140). This was a big triumph for Mook, but he was still in the hot seat. He had to make more changes in the campaign’s organization, shaking up yet another arm of his candidate’s apparatus (Allen and Parnes 142).


The Nevada win was significant for Clinton because it provided the emotional lift the team required. It also changed the momentum of Bernie’s campaign. As the authors call it, it was a “winning by not losing” (Allen and Parnes 141) situation for her. However, it was a wake-up call for the entire team because, although having won, they still had a lot to get done before the general election. This is perhaps why Mook wanted to change some of the strategies they had been using.

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