The 48 Laws of Power
Robert Greene
Contributed by Jack Shields
Chapter 28

Law Twenty-Eight: Enter Action with Boldness


Greene denotes that where a person is not sure whether he is likely to succeed by taking a given action, he needs to shy away from engaging in it. The doubts and hesitations that a person has are likely to impact on his execution (Greene 227). He is, therefore, less likely to perform as good as he may have anticipated. A person needs to prepare accordingly and perform such an act with great boldness. Most people admire boldness. In 1925, an alleged government official calling himself Monsieur Lustig called a group of businessmen in France and told them about the plan by the government to tear down the Eiffel Tower. Thus, the government was planning to sell it.  A businessman called Monsieur P. was later on determined to have won the bid to buy and tear down the tower (Greene 229). He had some doubts, at first, but, later on, trusted Lustig. He delivered a check of 25000 francs as a quarter down payment as to the man, in the hotel. It is, thereafter, on checking that he realized he had been conned as there was no man with that name, within the government. Lustig had operated with a high level of boldness in conning the men.

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