The Art of the Deal
Donald Trump
Contributed by Jack Shields
Chapter 10

This chapter talks about a property Trump located in Central Park South. Trump discusses the quality of the locations of this property to indicate one of the best sections of real estate anywhere in the universe. After a great deal of hard work, he anticipated that he would eventually make a profit of 100 million dollars (Trump and Schwartz 261).

Trump when a person chooses to lose a fight he can find the best way to succeed in the battle. Losing a battle gives a person a chance to prepare accordingly. It also predisposes the individual to some form of lack. Trump did not focus on the profits made by the buildings but was, rather, interested in the real estate itself. “I barely looked at what the two buildings were earning,” Trump affirms (Trump (Trump and Schwartz 263). He was purchasing a great location at an unassertive price, and the manner he explored the deal, there was practically no weakness.


The chapter presents the importance of having a big picture perspective and thinking out of the box while engaging in business. Trump, for instance, was fully aware of the level of profitability that investing in real estate is likely to bear, especially on a long-term basis. For instance, Trump says “In the worst case, I felt, I could always turn around and sell at a profit. Even in bad times, there are buyers for first-class locations” (trump and Schwartz 183). Thus, by choosing not to look at what the buildings he owned were earning at the time, he creates a chance to focus more on the projects themselves and what they would offer in the long run. Majorly, he held the belief that they would bring in more money years to come. Positioning also comes in as an important concept. It shows that people are likely to make more money where they put their ventures in the right locality.

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