This chapter focuses on discussions about the Trump Tower, located at Tiffany. Initially, the deal for the establishment of this tower was dead. However, Trump did not surrender and kept on trying and even wrote letters to the various parties who would have been involved in its establishment (Trump and Schwartz 147). He accepts that sheer persistence is the dissimilarity between success and failure. Even when the corporation was bankrupt, he kept on trying again and again for three years (Trump and Schwartz 149). While creating the deal, he also considered the zoning and contiguous sections. He made sure that he wrote the agreement on a piece of paper to make certain that the other party didn’t change his mind. He made a deal with the amount he believed to be appropriate for this place, below the market fee. After the deal was done, he had diverse plans for the construction and kept all his options open.