The neglected billboard aims at promoting Dr. T.J. Eckleburg’s optical services represents the immoral activities of the 1920s. Many Americans neglected their religious morality in exchange for personal pleasures as a result of wild parties and capitalistic gains times. The billboard reminds the people God is watching whatever they are doing. The eyes billboard symbolizes the loss of spiritual values by the Americans. The eyes also portray emptiness in the American dream, the dream has made wealth to few people, but many have no hopes of it. The truth is that not everyone can be as rich as the Buchanan’s. The faded and forgotten billboard just like the American spiritual values suggests that the characters no longer consider the repercussion of their immoral act except for George Wilson. Although George Wilson believes God's eyes were watching people’s actions from the billboards, he commits a sinful act by killing Jay Gatsby.