The section captures the contribution of Andrew Pole who is described as a statistician with adequate knowledge of computers. With his diverse knowledge, he is able to scrutinize the American shopper, and ascertain their preferences, and also describe their way of life. The second part assesses the conquest explored by Steve Bartels who was an executive producer at Arista Records. He aimed to inform the DJs that the song ‘Hey Yah’ by Outkast was a hit. With this, he aimed to point out that certainty was not based on intuition alone. The song was hated, and as a result, the producers had to make it sound similar so that the people would like it, and the plan ended up being successful. The third section correctly highlights the use of statistics to provide the clients with the required services in accordance with the federal laws.