The primary message of The Tipping Point by Malcolm Gladwell revolves around how ideas or products spread from a few individuals to a larger population. Gladwell explains this concept through what he refers to as the tipping point. The author argues that the tipping point is based on three variables including the law of the few, the power of the context and the stickiness factor. Using these variables, Gladwell claims that products, ideas, messages or certain behaviors have the capabilities of spreading just like viruses.