Gladwell is of the perception that an idea is able to spread very quickly upon reaching the tipping point. He argues that for an idea to spread like a bushfire, it first has to reach the tipping point. At the tipping point, an idea ceases to be an individual need but instead becomes a global need that everyone tries to acquire. Gladwell’s position can be related to a few years ago when Instagram, a social media platform, was first introduced into the market. Even though the platform experienced a constant increase in followers, 2012 was marked by a sudden demand whereby nearly the entire globe wanted an account. The argument is, at the tipping point, an absolute demand of something or an idea suddenly becomes a global need.
In this first chapter, Gladwell argues that there are three critical things responsible for spreading information until it reaches the tip: the infectious agents also referred to as the stickiness factor, the few individuals, and the context, which is typically the environment. He asserts that “the success of any kind of social epidemic depends on the involvement of people with a particular and rare set of social gifts.”It implies that certain talented people in society can cause widespread changes in the community. As far as the syphilis predicament is concerned, Potterat was of the idea that individuals with high chances of spreading the epidemic were highly concentrated in one region but later spread throughout the entire city leaving the disease wherever they settled. This was after their original towns were brought to the ground at the face of destruction.
Chapter two: The law of the few