In this chapter, Gladwell tries to answer the question of what makes an idea stick and be remembered. The primary idea exemplified in this chapter revolves around the role played by small changes in enhancing an idea to reach the tipping point. By providing various examples of advertisements, Gladwell tries to explain why some behaviors, products, messages, or ideas become trendy more than others. Once again, the chapter emphasizes the essence of a tipping point in the swift transmission of ideas. But in this case, Gladwell particularly asserts that it’s not always that trends become famous and successful as a result of major innovations, but rather, a trend can become impactful due to small changes made to the content, the environment, or the people responsible for spreading the idea. Gladwell, therefore concludes that the tipping point is primarily influenced by small changes that, ultimately have enormous impacts.
From a close analysis of the chapter, it can be concluded that there are three primary ways of analyzing trends and how they enhance an idea to reach the tipping point. One, products and ideas can become popular when a specific group of people becomes aware of them and hence share the news. However, Gladwell insists that this can only be successfully carried out by a special kind of people. Secondly, Gladwell asserts that sometimes ideas are made popular because the ideas themselves are catchy, memorable, or enjoyable. Finally, products or ideas are made popular through the environment in which the idea is born. Small changes in the environment can significantly alter people’s behaviors.