Thinking - Fast and Slow
Daniel Kahneman
Contributed by Larisa Brooke
Chapter 24

Kahneman highlights critical concerns regarding the perception of success in the mind instead of the circumstances. The chapter introduces the concept of optimism whose level varies from one person to another. Optimism is also comprised of some bias, whereby one will tend to be exceedingly hopeful to the achievement of a concern while remaining relatively pessimist towards the success of other things. Further, Kahneman derives a relationship between entrepreneurship and optimism amongst individuals. He recounts that individuals who portray entrepreneurial skills to have an innate urge to take risks even when statistics fail to a significant chance of survival.


Optimists play a very significant role in the betterment of the world today and have always been very influential to the development of significant milestones in the history of humanity. Understanding optimism from an intuition perspective enables one to appreciate the essence of positive-minded thinkers. Kahneman’s analysis of entrepreneurial motives tends to focus on cognitive biases, whereby an evident risk may not necessarily discourage one from carrying on an activity or making a decision. Generally, people tend focusing on things that matter the most in full or partial disregard of what others do. Also, cognitive biases make a person to assert only that which they know, while readily neglecting what they do not.

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