Thinking - Fast and Slow
Daniel Kahneman
Contributed by Larisa Brooke
Chapter 32

Daniel Kahneman in the chapter states that most people seek money for non-economic reasons. The human beings maintain a mental account of records which are objective or sometimes subjective. Keeping a psychological account is a valid consideration otherwise decision making can only rely on emotions. Individuals make a decision based on the fear of regret as a reason for itself. Regret is a feeling offering an alternative to the facts present, and a decision maker confidence is impaired by the thought of regret and blame. People way losses twice as much as gain due to the anticipation of the pain consequent to a failure or the blame.


People have different motivators when working towards acquiring money. The fact extends way further from meeting daily needs and wants. Some people want to accumulate more and more wealth irrespective of the purpose. The aspect of a reliable source of records is a significant consideration, and a mental record plays a significant role in the decisions made in the future. The chapter has a broad insight into the purpose of the information and emotions present in the human brain and the effect possessed. It is interesting that Kahneman has presented fear as one of the reasons we make some decision and that blame has a part in it.

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