Thinking - Fast and Slow
Daniel Kahneman
Contributed by Larisa Brooke
Chapter 38

This is the last chapter of Part V and the book as well. Kahneman sums up important aspects of life in this chapter and attempts to diversify the concept of affective forecasting. Accordingly, people are inclined to make critical decisions such as marriage in anticipation of a better future. Kahneman attributes his findings to experiments conducted by renown scholars such as Norbert Schwarz and Daniel Gilbert. People in their childhood attach certain objects to their satisfaction and are likely to do the same when they are adults.


Minor incidences may have a significant effect on the satisfaction level of people in their lives. This occurrence works when System 1 substitutes minute factors to significant accomplishments, which, in turn, convinces an illusion in one’s mind. People will tend to focus on a single aspect of well-being while discarding others, which may also have a significant effect on well-being. The choice of what constitutes to a better life in the long-run is one’s prerogative. Nonetheless, Kahneman argument suggests that major achievements such as big houses and fancy lifestyles may not necessarily imply happiness in the long run.

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