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abounding in theological niceties and metaphysical subtleties (Arnold
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The word culture is commonly held to concern questions of shared social meaning that is the various ways in which we tend to perceive or make sense of the world (Arnold 2005). In the past decade commodity has become the main historical subject in contemporary culture (Arnold 2005). The wealth of societies with a capitalist mode of production present themselves with immense accumulation of commodities. A commodity refers to something that satisfies human wants by its properties. According t it appears first a very trivial thing but its analysis show that is a very queer thing 2005). The development of cultural studies has long been intertwined with that of media studies (Barker 2008). Since its inception cultural studies have been primarily concerned with mass media and their position at the Centre of public sphere and culture. The television especially has been of primary concern in cultural studies because of its proliferation across the globe and its central place in the communicative practices of Gretsa university community development