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and at least one (1) brand extension. Assemble a marketing strategy for your product
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introduction logo Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points In Assignment 2 using the same company from Assignment 1 you will focus on the company’s mission and branding. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) pag slogan and determine an appropriate time table to implement your plan). Provide a rationale for your response. Prepare a positioning statement. Include a per create a statement that depicts your position. For example “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Micro or other equivalent software to create your perceptual map. Examine the relevant consumer behavior for your target market. Explain the main reasons wh brand extension